Home > Telecom > Mobile Number Portability: Still Ringing the same tune?

Mobile Number Portability: Still Ringing the same tune?

After missing three deadlines, mobile number portability (MNP) will be rolled out in November 2010. The Mobile Number Portability (MNP) shall allow subscribers to retain their existing telephone number when they switch from one access service provider to another irrespective of mobile technology or from one technology to another of the same or any other access service provider within same service area. The transaction fee for the same is set at nearly Rs 19.

For the purpose of MNP implementation, the country has been divided in two zones and licenses have been issued to one MNP operator in each zone. These two operators will provide Centralised Database, Query response and Clearing House to enable correct routing and termination of calls by Access (Basic/ Mobile) Service Providers and International Long Distance (ILD) operators post MNP implementation.

MNP will be launched in 11 circles, with the kick-start in the state of Haryana, and the implementation will begin from the second or third week of November, state media reports. Implementation in the eleven circles expected to be completed by December 20 2010.

According to industry bodies–Cellular Operators Association of India and Unified Telecom Service Providers of India (AUSPI), it will take an average of 15 days for a consumer to change his operator with a minimum wait of 50 days before the same number can be ported again.

Implementation of MNP will make the market more competitive and hence retaining customers will be the key to growth in revenues of telecom operators which has been under severe pressure over the past 3-4 quarters. Falling minutes of usage and contracting per second tariff has led to lower revenues for the telecom companies. Providing high value services like the 3G will help companies garner higher average revenue per user (ARPU), rollout of which is expected to generate revenues only in the next financial year.

Categories: Telecom
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